Varianta 11 your opinion: advertising consuming

[ancanka]

Varianta 011
Express your opinion on the following statement: Advertising promotes excessive consumerism. Sustain your opinion with relevant arguments and examples. Write about 250 words.

It is impossible to imagine our television, newspapers, radio, Internet and even streets without advertisements. Nowadays advertising plays an important role in modern life and in the life of every person. We can’t imagine our life without advertising because every day we hear or see advertising, we try to find information we need in hundreds of advertisements. Even when we go for a walk or just shopping we see a lot of different advertisements in the streets. One of the first known methods of advertising was outdoor display, usually an eye-catching sign painted on the wall of a building. From this unsophisticated beginnings in ancient times advertising has turned into a worldwide industry.When you watch a TV programme or a movie, you expect to see advertisements in the commercial breaks, but you are also probably receiving a large number of commercial messages during the film or programme as well, thanks to a marketing technique called “product placement”.For example, why do the “men in black” wear Ray-Ban sunglasses? The answer is that Ray-Ban did a deal with the film’s producers and followed it with a $ 10 million advertising campaign.Also many advertisers ask famous, glamorous or successful people to give their approval to a particular brands or products – a technique known as endorsement.After the end of her marriage to the UK’s Duke of York, Sarah “Fergie” Ferguson was asked by the American company WeightWatchers to appear in an advertising campaign for their range of slimming methods and products.